Advanced Licensing
Most Technology Transfer Offices are not short of good technology, they are short of good licensees. This is not surprising -- it's much easier to apply for a patent than it is to find a licensee and this is one of the principal reasons why we typically (as a sector) license less than 20% of the patents we take out.
This course focuses on licensing - the part of the technology transfer 'process' that starts after we've filed a patent and finishes once we've signed the deal. We assume that the decision has been taken to seek a licensee for the technology (rather than to exploit by means of a spin out). We then explore how best to identify potential licensees, persuade them that they want our technology and conclude equitable and watertight deals with them -- in other words, effective market research, marketing and negotiation.
The course is designed for Technology Transfer professionals within HEI's and PSRE's who have significant experience and an active caseload of their own and a limited number of managers from industry working with universities in technology transfer or collaborative research. In common with other PRAXIS courses, all sessions are led by experienced practitioners who have, between them, licensed hundreds of technologies. The course will comprise taught sessions, case studies and an opportunity to discuss your own problem licensing cases.
