The Successful HE Business Development Professional
The course
'Business Development Manager', 'Innovation Manager', 'KT Executive', 'Corporate Liaison Officer' – the titles are different but the essence of the job is the same: to stimulate greater interaction and new business between academic groups and corporate institutions. This role is becoming even more important in the drive to demonstrate Impact.
This intensive, hands-on, 2 day course enables delegates to gain the personal business skills they need to succeed as an effective 'translator' and 'promoter' of University business services which can deliver Impact.
Following attendance on this course, delegates will learn the 7 habits of successful business development professionals in HE:
- Understand the mission and objectives of business development and be able to apply these to their own role;
- Consider the needs of customers and be able to fit products and services to their needs;
- Use the full armoury at their disposal including databases, account management, and other professionals in their organisation;
- Develop a wide and varied network of contacts, building strong partnerships with industry and commerce;
- Take a pro-active role in adding value to academic expertise;
- Engage, enthuse and influence internal and external stakeholders;
- Define and close an efficient 'deal' or agreement.
Who should attend?
The course is targeted at staff working in a 'business development' role in higher education and public sector organisations particularly those with responsibility for developing commercial opportunities and interactions.
The course will be of most benefit to those who have been in post for between six months and two years. It is not sector specific - examples will be drawn from across the Biosciences, Engineering and Arts.
